Airdrie Economic Development project recognized nationally
October 15, 2014 / For Immediate Release
AIRDRIE, ALBERTA – The City of Airdrie’s Economic Development team was honoured for its work promoting Airdrie by the Economic Developers Association of Canada (EDAC).
Airdrie Economic Development received a Marketing Canada Award in the Advertising Campaign category for its Take Your Business to New Heights promotional campaign.
The campaign, which was launched a year ago, positions Airdrie as the “best place to land your business” and is aimed at attracting new business and investment to the community. The multi-faceted campaign included a variety of marketing materials and advertisements at the Calgary International Airport and billboards along the QEII focused on the business traveller. A social media strategy targeted at current Airdrie business owners was also employed.
"It’s exciting for Airdrie to win another award for our marketing,” says Kent Rupert, Team Leader. “There are some very dynamic marketing campaigns employed by our colleagues across the country and it’s a privilege to know our work is among the best.”
This is the second award for this campaign. In April, the team accepted a Marketing Alberta Award in the Special Events, Programs or Campaigns category from Economic Developers’ Alberta.
The creative concept for the campaign was developed by the City’s Corporate Communications team, and the two teams collaborated on the design of materials for, and implementation of, the campaign.
The award was presented on September 29 at EDAC’s conference in Calgary. EDAC is the national professional organization for economic developers and has 1,000 members coast-to-coast. To view all of the award nominees, visit: http://edac.ca/gallery-of-nominees.
The mandate of Airdrie Economic Development is to take a strategic approach to attracting investment and supporting local businesses to foster a sustainable economy.
Photo caption: From left, Courtenay Gardiner (Awards Chair, EDAC), Penny Gardiner (CEO, EDAC), Leona Esau, Sara Chamberlain, Kent Rupert and Tristan Choi (Airdrie Economic Development), Cheri Kemp-Long (EDAC Board Member)
Team Leader, Airdrie Economic Development