Business Satisfaction Survey underway
February 20, 2015 / For Immediate Release
AIRDRIE, ALBERTA – The City of Airdrie is conducting its Business Satisfaction Survey and encourages local businesses to respond online.
The survey was first introduced in 2011 and takes place every two years. It collects information on a number of topics related to the economy, business operating environment and City of Airdrie business-related services.
“We’ve had a great response to the survey in the past,” says Leona Esau, Economic Development Officer, Airdrie Economic Development. “It continues to be very important for businesses to take the time to respond. We use their valuable feedback to ensure we continue to offer programs and services that help create a positive business environment.”
All of Airdrie’s 2,080 locally-based, licensed businesses are invited to participate. The survey will be conducted by Banister Research & Consulting Ltd. and is primarily web-based. Businesses are encouraged to respond online, as it’s the most cost-effective way to collect the data.
The survey collects information about the Airdrie business environment which allows Airdrie Economic Development to benchmark the data over the years. “During each survey offering, we do also add new questions,” explains Esau. “This is why it’s so important for business to respond each time the survey is conducted.”
As an incentive to complete the survey online, the City of Airdrie will give away one Genesis Place Annual Pass. To encourage early responses, businesses that complete the survey online by March 9, will also be entered a complimentary 2016 City of Airdrie Business License Renewal. The survey takes less than 15 minutes to complete and is intended for the business owner, primary manager, CEO/president or vice president.
Businesses can expect to receive two emails: one from the City of Airdrie on February 20 and another from Banister Research & Consulting the week of February 23 with a link to a web-based survey. The survey closes March 20, 2015. Depending on the response to the web survey, Banister may survey some businesses by telephone.
Results will be compiled and presented to City Council, administration and the business community this spring. All responses are confidential and results will be aggregated.
If a business has questions about the survey or has not provided its email address to the City of Airdrie and wishes to do so, please call Airdrie Economic Development at 403.948.8844. To view results from the 2013 survey, visit www.airdrienow.ca
Economic Development Officer, Economic Development
City of Airdrie
403.948.8800 ext. 8769