2015 Business Satisfaction Survey

June 1, 2015 / For Immediate Release

AIRDRIE, ALBERTA – Airdrie is a good place to do business according to 91 per cent of respondents to the City of Airdrie’s 2015 Business Satisfaction Survey.

“Receiving feedback from our business customers is paramount to Airdrie’s future success,” says Mayor Peter Brown. “I am looking forward to reviewing the results in more detail and addressing the challenges that were identified within the survey.”

Twenty-five per cent (495) of Airdrie’s commercial, industrial and home-based businesses completed the survey conducted by Banister Research & Consulting Inc.

Survey Highlights

  • 91 per cent of respondents said Airdrie is a “good,” “very good” or excellent” place to do business an increase from 89 per cent recorded in both 2011 and 2013.
  • Quality of life, location, community growth and access to customer bases were listed as the top benefits of doing business in Airdrie.
  • Challenges facing Airdrie businesses include the cost and availability of land, office, commercial and industrial space, access to affordable housing and post-secondary education. Looking ahead, businesses are cautiously optimistic: 55 per cent expect demand for their products/services to grow over the next 12 months (down from 65 per cent in 2013), 39 percent of industrial/commercial businesses expect to hire (down from 45 per cent in 2013) and 53 percent expect to maintain staffing levels (up from 46 per cent in 2013) over the next 12 months, 26 percent of home-based businesses are interested in moving to a storefront location.

“Despite the downturn in Alberta’s economy, we recorded some fairly optimistic numbers from local businesses.” says Kent Rupert, Economic Development Team Leader. “Eight-four per cent of industrial and commercial businesses expect to maintain or hire staff over the next year. And more than half of our businesses expect demand for their product or service to grow in 2015.”

The survey also reported that 42 per cent of industrial and commercial businesses are selling products and services outside of the Calgary region. Some significant gains were recorded in exports shipped to Asia, Europe and South America compared to 2013 data. Airdrie businesses are going global to expand their markets.

“Although overall the results are encouraging, our businesses told us loud and clear that the main challenges they continue to face are the availability and cost of land, space and skilled labour,” says Rupert. “The Economic Development team will be working with stakeholders and program providers to develop plans to address these key challenges so that our local businesses can continue to grow here in Airdrie.”

Businesses were also asked to rate their satisfaction with City of Airdrie business-related services including overall customer service, permit and application processes clarity and processing times, and ease of access to information. Significant increases in satisfaction were recorded over many key City departments in 2015.

495 licensed Airdrie-based businesses (235 commercial/industrial and 260 home-based) completed the survey by web or telephone between February 26 and March 27, 2015. In 98 per cent of the cases, the business owner or primary manager completed the survey. The survey was conducted by Banister Research & Consulting Inc. and the results are accurate to ±3.8 per cent at the 95 per cent confidence level, (19 times out of 20) giving assurance the results are representative of the population group.

See results.

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Media contact:

Leona Esau
Economic Development Officer
City of Airdrie
403.948.8800 ext.8769

 

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