Local Market Research Just Got Easier

In late January 2017, Airdrie Economic Development launched a local market research microsite. Working closely with Calgary-based tech startup, Local Intel, who developed the new web tool for businesses, Economic Development aimed to fulfill the needs of those seeking out a one-stop-shop related to local market research. The tool aims to support local entrepreneurs, aspiring businesses, and existing businesses by providing relevant information about the local market, including business climate data, industry-specific information, real estate listings, and competition analysis.


The new microsite confronts a challenge that the team in Economic Development hears from business time and time again. Kent Rupert, Economic Development Team Leader says “as economic developers, we continuously hear that it is challenging for businesses to find relevant and easy to use information in one place. It is overwhelming for an entrepreneur to find the right resources that can help them build a useful business plan, which is why we explored and developed this tool.”

Airdrie, along with the City of Calgary (Calgary Economic Development) have developed microsites, with more municipalities and economic development organizations signing on with Local Intel. The startup company, while in its infancy, is well-versed in the needs of economic development organizations, and small businesses, and the economic development team believes this tool will ease much of the pressure placed on entrepreneurs in their infancy.

“We look forward to getting reviews of this tool from businesses and entrepreneurs, and working with Local Intel to evolve the site into the future. We hope this tool becomes a staple resource for our clients,” explains Rupert.

Airdrie Economic Development is excited to add the tool to its arsenal of resources offered to entrepreneurs who contact them. To learn more and use the tool, visit http://airdrie.ecdev.org