Business Satisfaction Survey starts March 18


Your say is a click away

March 6, 2013 / For Immediate Release

AIRDRIE, ALBERTA – Beginning March 18, local businesses have an opportunity to tell the City of Airdrie what they think. All 1,885 locally-based, licensed businesses are invited to respond online to Airdrie’s Business Satisfaction Survey.

“The Business Satisfaction Survey is a useful tool in gaining feedback from our business community,” says Mayor Peter Brown. “We want to ensure we continue to offer services that meet the needs of our customers and an environment that is favourable to business success.”

First introduced in 2011, the survey collects information on a number of topics related to the economy, business operating environment, and City of Airdrie business-related services. It is conducted by Banister Research & Consulting Ltd. and is primarily web-based.

“We encourage businesses to complete the survey online,” says Kent Rupert, Airdrie Economic Development team leader. “Last time 39 per cent of businesses completed the survey online. We want to grow that number to over 50 per cent. Not only is an online survey easy and convenient for business owners, it’s a much more cost-effective way for the data to be collected.”

Businesses will receive two emails:

  1. March 14 invitation from the City of Airdrie
  2. March 18 survey link from Banister Research & Consulting

If businesses complete the survey by April 1, 2013 they will be entered in a draw to win a Genesis Place annual pass. It takes less than 10 minutes to complete and is intended for the business owner, primary manager, CEO/president or vice president. All responses are completely confidential and results will be aggregated.

The survey closes April 7. Depending on the response to the web survey, Banister may survey some businesses by telephone. Results will be compiled and presented to City Council, administration and the business community this spring.

If a business has questions about the survey or would like to provide its email address to the City of Airdrie, please call Airdrie Economic Development at 403.948.8844. To view results from the 2011 survey, go to


Media contact:
Kent Rupert
Team Leader, Economic Development, City of Airdrie
403.948.8800 ext. 8738


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