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Circular economy: reuse or repurpose

Circular economy is about keeping things in use for as long as possible instead of throwing them away. It’s a smarter way to use resources and reduce waste. Often products are designed for convenience without considering the waste they produce.

  • Linear econony (less desirable): is when manufacturers take a raw material, for example, oil, make something with it, (sandwich baggies), consumers use the product (in lunches) and dispose of it (throw it in the garbage).
  • Circular economy (preferred):manufacturers take a raw material that is designed to be recovered (tin) or incorporate the disposal into their product design, make something (bento box), consumers use it (in lunches) and reuse it repeatedly (indefinitely or recycle it when it has reached the end of its useful life).

Circular economy graphic with Recycle, Make and Use with illustrations

Rethinking waste: the waste hierarchy

Before recycling, there are better steps you can take to cut waste:

  • Rethink your habits: borrow, share or buy used instead of buying new.
  • Reduce waste: choosing products with little or no packaging.
  • Reuse items: bring your own container, mug, cutlery and shopping bag.
  • Refuse what you don’t need: avoid items like straws, napkins, flyers or bags.
  • Repair: instead of replacing items.
  • Recycle: only when you can’t reuse or repair.

Waste reduction in action tips

Reduce your waste and rethink your buying habits. By watching some of the videos below you can learn tips to create long-term savings and environmental impacts that will benefit the world around you.


Reuse and refill packaging, such as containers for condiments, body products like dish soap and bringing your own mug.


Repair products such as textiles, furniture or electronics instead of disposing of them or buying a new.


Borrow or rent items that you won't use very often (e.g. books, renting a sewing machine or borrowing a specialized cake pan).


Buying second hand is a great opportunity for a new outfit that is unique, and of higher quality at a discounted price.