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Sponsorship and naming opportunities

The City of Airdrie is pursuing sponsorship and naming rights opportunities for a variety of municipal assets, as guided by its Sponsorship and Naming Rights policy.

Sponsorship and facility naming rights help organizations increase their reach and visibility with building signage and innumerable mentions on spanning media whenever such facility or asset is cited.

General terms
The City will only enter into agreements with sponsors who align with the City's mission, vision and values. Fees established for sponsorship of City-owned assets will be created using a market-based approach combined with key metrics including but not limited to visibility, number of impressions and level of exposure.

Judy Haber, Founder
Performance Sponsorship Group
Phone: 403.966.4605

Artificial turf field at Ed Eggerer Athletic Park

The City has an open opportunity for sponsorship of a newly installed artificial turf field at Ed Eggerer Athletic Park. The field will open in the fall of 2024 and serve as a regional homefield for Airdrie and north Rocky View County sports groups, including football, soccer and rugby, in addition to hosting local tournaments and school activities. 

Ed Eggerer Athletic Park includes a 1,000 capacity seating grandstand, press box, newly installed field lighting and a 400m, eight-lane rubberized running track available for public use outside of rental hours. The athletic park is attached to Airdrie's sole multi-use recreation facility and adjacent to a popular walking path in East Lake Regional Park. 

Learn more about the artificial turf field project.

Airdrie Multi-Use and Library Facility

Airdrie's new Multi-Use and Library Facility is set to open in the fall of 2025 and has an open facility naming opportunity. The facility will host the Airdrie Public Library in 53,000 sq feet of space including a makerspace, quiet study area, children’s area, youth area, meeting rooms and more. An additional 20,000 sq feet of multipurpose space will include rentable meeting rooms, a presentation (small theatre) space, art studios, an AV production room, pop up art gallery and a café. A large, open atrium will welcome residents and visitors and showcase local arts and culture. The facility's outdoor spaces will connect to the Nose Creek Regional Park pathway system. The new Multi-Use and Library Facility has been positioned to act as a catalyst for further downtown development while providing an innovation and creative gathering space for Airdrie's connected and growing community.

Learn more about the new multi-use and library facility project.

Other existing opportunities

The City of Airdrie also has open sponsorship and/or naming opportunities for the following spaces:

  • Genesis Place fieldhouse
  • Genesis Place ice sheet (formerly Shane Homes ice)
  • Ron Ebbesen Twin Arena's Blue ice sheet
  • Plainsmen Arena ice sheet

Upcoming opportunities

The City of Airdrie is will have open naming and sponsorship opportunities for the following community spaces, which are under development:

  • NE Regional Park 
  • SW Recreation Centre

Don't see what you're looking for? The City is working to expand its list of available opportunities to include further cultural and outdoor sports spaces. 

Learn more about the NE Regional Park project.

Learn more about the SW recreation centre project.

Arena advertising

The City of Airdrie offers advertising opportunities at its three arena facilities: Genesis Place Twin Arenas, Ron Ebbesen Twin Arenas and Plainsmen Arena. Arena advertising is managed by a third-party agency. Those interested in advertising in the City's arena spaces can contact:

Rec Media
Phone: 1-888-746-5237 (toll-free)